A refresh improves a sound foundation. A redesign changes the structure because the current site no longer supports the business.
A refresh may be enough when
- services and ownership are accurate;
- pages work on mobile;
- the platform is supported;
- navigation is understandable;
- most problems are wording, spacing, calls to action, or outdated photos.
A redesign is more likely when
- the business has changed direction;
- visitors cannot find the right service path;
- important pages are missing or duplicated;
- mobile composition is consistently broken;
- the site cannot be maintained safely;
- domain, hosting, or administrator access is unclear.
Audit before rebuilding
Inventory URLs, forms, analytics, rankings, backlinks, and conversion paths first. A careless rebuild can erase useful content or change URLs that already have value. Define what must remain, what should improve, and how success will be checked.
Computer 911 handles focused refreshes and full redesign planning without treating every old website as a demolition project. Discuss the website.
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